One of the biggest and earliest wins for fandom can be credited to a single shrewd nerd girl. In 1968, Trek superfan Betty Jo “Bjo” Trimble learned that NBC was planning on canceling the new show Star Trek, which wasn’t doing as well as expected after two seasons (at the time, shows that didn’t make it to three seasons didn’t get reruns and tended to fall through the cracks of TV history). Together with her husband, John, she organized a massive grassroots letter-writing campaign that rallied fans across the country to demand the show be saved. Obviously, the crusade worked, and thanks to third-season syndication, Trek has become one of the longest-running and most lucrative — not to mention one of the most socially progressive — franchises ever.
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